YouVisit
Visual Design, Brand Identity, UI Design
360° stories, made measurable
Aria, YouVisit's immersive storytelling platform, turns 360° content into interactive experiences: campus tours, travel destinations, product showcases. Built-in calls to action, tracking and analytics make each experience measurable.
Visual direction across brand and marketing
I built Aria's identity system and brand guidelines and set the visual standard for pitch decks, promotional campaigns and marquee content. I directed the Creative Team toward stronger mobile app store presence and paid advertising, and separately pitched, designed and led development of Slate, an internal asset management platform adopted company-wide.
Showing Aria without a headset
Sales needed to show what Aria could do without asking prospects to put on a headset. I produced and edited the marketing videos, cutting 360° footage with virtual camera moves and motion graphics that explain the interaction model. In 360° the viewer decides where to look, so timing and overlays had to hold up at every angle, flat on a screen or in a headset.
An identity built on four pillars
The Aria identity system is built around the platform’s four brand pillars.
Create
Aria's authoring tools let clients build and update their own experiences, so content stays current without going back to the vendor.
Engage
Aria blends game-style interaction with real-world 360° footage. Users direct the story themselves, which keeps them in the experience longer.
Convert
Calls to action are built into the virtual environment, and pixel tracking lets clients retarget the audience after the visit.
Optimize
Client Success teams get engagement and conversion data they can act on, so experiences improve over time.
One home for every 360° asset
360° video and image assets were scattered across teams with no single source of truth. I pitched Slate, a digital asset management platform, to fix that, designed it end to end and led its development through company-wide adoption.
