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Art Direction

Waydger

Design strategy and a foundational system for a prediction gaming platform.

Role
Art Director
Duration
8 months
Tools
Adobe XD
Deliverables
iOS Mobile App
Angled grid of Waydger app screens for Oscars, election, and prize games
Challenge

Five game types, one app

Waydger is a mobile platform for prediction games on real events like the Oscars, the Super Bowl and elections, with leaderboards and prizes. The hard part was range: five distinct game types (Quick Picks, Split The Pot, Stocks, Guesstimate and Prize Lotteries) plus a social layer, without feeling like five apps stitched together.

Role

Design strategy, end to end

I joined as Art Director and owned the design strategy: the principles, interaction patterns and product constraints the team built against. I also wrote the design documentation and built the foundational design system everything else ran on.

Approach

A shared skeleton with room for personality

Games are customizable for any event and audience, so the structure had to stay stable while the content shifted. Every game keeps the same shell: tabs, navigation, entry and payout patterns. Each type gets its own color and way of showing odds. I defined the color roles, type scale, icon set and component states so a new game could ship inside the pattern, not from scratch.

Learnings

Keep the skeleton, retune the values

This was my first design system, and its structure holds up: clear color roles, a light and dark split, a numbered scale and a full state model. What I'd change is accessibility. Core pairings like white on the green primary fall short of WCAG contrast, and the Material-era 87/60/38 emphasis tiers break down on colored surfaces. I'd retune them against WCAG, the standard I hold my work to.

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