Clear Channel
Brand guidelines, a media relations site, holiday logos and a client presentation site for the largest radio group in New York's market.
Many stations, one family
Clear Channel's stations were the largest in New York's market, and each one was a brand of its own. The work was to give every station room to sound like itself while the company kept one face, in print, on the web and on the air.
Rules for a loud brand
I designed the brand guidelines for Z100: the logo family and its lockups, the color palette and its gradients, the files for every version of the mark, and how it may and may not be used, so every promo and partner drew from the same source.
Every station on one skyline
I designed the Clear Channel New York media relations site from the ground up, with the Art Director and the stations' Program Directors on content and the front-end developer on the build. Colorful station logos sit over a black and white city: each station distinct, all one family. Press find logos, talent and management photos in one place.
Five ways to dress a call sign
For 106.7 Lite FM's season, Black Friday to New Year's Day, I designed five holiday logos within the station's own colors and its red and gold: snowflakes, a snowman, gift wrap, a good-humored Santa, and an ornament as the point in 106.7. The station chose the ornament, for its elegance and simplicity.
A year on air, one beach away
For Hawaiian Airlines I designed a portal presenting all the ad space it bought across 2012, from banners to on-air promos. With the web developer I kept the airline's colors and photography at the center: the drop-down panels recede, and every path leads back to the beach.
One designer, a family of brands
Z100 and 103.5 KTU
Brand guidelines that kept each station consistent across platforms.
Clear Channel New York
One press site for every station, its logos and its people.
106.7 Lite FM
A holiday mark that ran from Black Friday to New Year’s Day.
Hawaiian Airlines
A client’s whole year on air, in one place.
