Led brand and product design for First Genomic Insights, a prenatal genomics startup built on non-invasive fetal sequencing.

Built the visual identity and a variable-based design system, then carried both into a shipped, responsive website.

Designed for a specific first audience: investors and lab partners weighing whether the company was fundable and scientifically credible.

Started with competitive research and found a market position no genomics brand held. Built the identity and site around that gap.

Ran identity and website as parallel tracks so the design system translated straight into the product.

Freelance brand and product design.

I work with clients on identity, design systems, illustration, and shipped websites.

Established UI/UX standards and built a design system and Figma component library across 4 system categories (inputs, navigation, data display, and layout) for Be The People, a nationally launched civic engagement platform.

Audited and refined production layouts for responsiveness, WCAG accessibility compliance, and developer handoff readiness across web and mobile breakpoints, reducing inconsistencies across multiple product surfaces.

Created governance documentation and component spec sheets to support the developer handoff process, establishing a repeatable contribution workflow across design and engineering.

Built a design system from the ground up, design tokens, Figma component libraries, and governance documentation, reducing design debt and accelerating developer handoff by 25%.

Redesigned the mobile app and insurance funnel, using GA4 data to identify drop-off points and rework onboarding, search, and quoting flows across sprints.

Partnered with engineering and product to maintain alignment between design decisions and sprint priorities, delivering production-ready, WCAG-compliant specs throughout.

Consolidated three Mercer analytics tools into Beacon Networks, a single map-based data platform used live in client meetings, designing role-based views for consultants, power users, and clients.

Designed search and advanced filtering workflows for Mercer IntelX, an investment research platform for Marsh & McLennan, delivering annotated UI specs for saved lists, filter criteria chips, and export flows directly to engineering.

Built accessible design guidelines and audit frameworks that drove a 37% improvement in ADA compliance across client products, addressing both WCAG standards and real usability gaps.

Led a design system and full site redesign end to end. Built the system atom-up with Atomic Design: 34 components across five categories, each validated before the next. Redesigned every page at desktop and mobile. Created the "be:" hero pattern that anchored each page to a different brand value. Delivered one shared system, so future updates start from a foundation instead of scratch.

Led bi-weekly design brainstorming sessions, significantly boosting team creativity and productivity by fostering a culture of collaboration and innovation.

Managed and directed client meetings to clarify project objectives and improve communication, ensuring alignment with client expectations for higher satisfaction.

Provided targeted coaching in branding and marketing to designers, enhancing their ability to create impactful designs that align with market trends and client goals.

Devised design strategy and set design principles, constraints, and patterns for a prediction-based mobile engagement platform, establishing a consistent interaction model across customizable game modes.

Led collaborative development of design documentation and a scalable design system for customizable mobile mini-games.

Mentored junior and mid-level designers on brand standards and creative process, raising consistency across a growing content and marketing team.

Led visual branding efforts across marketing and product teams, mentoring designers and establishing a unified brand identity across all media touchpoints.

Designed on-air graphics and promotional visuals to strengthen content identity, boosting viewer engagement and brand recognition across Real Vision’s financial programming.

Directed creative strategy for The Workshop Finance and Business Summit ($35K/ticket), overseeing end-to-end design execution, from venue scouting to marketing assets, resulting in a high-impact, investor-focused event experience.

Designed 360°/VR prototypes for university and brand clients, demonstrating immersive storytelling capabilities and expanding the studio's interactive content offering.

Designed the UI for a Digital Asset Management platform, improving how media teams accessed and organized visual assets across campaigns.

Established visual branding standards for the Aria VR platform, ensuring a consistent identity across all user-facing touch points.

Crafted and prototyped innovative interactive Snapchat Stories for Elle Magazine, seamlessly blending article content with dynamic digital elements. This initiative transformed traditional media into captivating, interactive experiences tailored for the beauty and fashion giant’s social media audience, significantly enhancing user engagement and content accessibility on a platform frequented by their target demographic.

Designed an integrated video for the NYC Department of Transportation's Vision Zero campaign, displayed on digital billboards at Barclays Center, amplifying public awareness around traffic safety.

Developed social media campaigns for the National Conservation Lands, driving community engagement around environmental preservation.

Transformed Chipotle’s online ordering process by designing a highly responsive and intuitive checkout experience tailored for both web and mobile platforms. This strategic overhaul was aimed at enhancing the overall customer experience, streamlining the ordering process.

Spearheaded the creation of 'Friend or Faux,' an engaging and educational interactive game for Chipotle, aimed at distinguishing the brand's ingredients from those of competitors. This project significantly heightened brand interaction and customer engagement by offering an entertaining way to learn about Chipotle's commitment to quality and transparency in its food sourcing.

Redesigned CBS Sports' 2016 Fantasy Baseball Landing Pages with integrated game insights and prize details, ensuring the site's responsiveness for development by the Product Team.

Crafted illustrated ads for Brookfield Place's NYC subway station campaign at 14 St / 8 Ave, significantly boosting brand visibility through creative brand takeovers.

Led the creative team on the Amazon Shopping App campaign, innovatively integrating video and HTML5-rich media to boost conversion rates. Contributed to M&C Saatchi Mobile's recognition by Digiday in 2014 for creative excellence.

Crafted and launched Audible's Narrators Greatest Hits Volume email campaigns, driving engagement through strategic design and content curation.

Digitally illustrated satirical travel posters to visually represent various mental states for an article, effectively translating the concept into engaging visuals with a unique illustrative style.

Led the design of the NBC Olympic Mobile Website for the 2014 Sochi Winter Olympics, coordinating with the Web Development team to feature event information and live standings, contributing to NBC Sports Group's win of the 2014 Sports Emmy Award for Outstanding New Approaches in Sports Event Coverage.

Developed style guides for the NBC Olympic Email Campaign, delivering timely updates on medal counts and standings to fans during the 2014 Olympics, enhancing viewer engagement.

Designed the user interface for Clear Channel New York's media relations website, enhancing user engagement and information accessibility.

Created and implemented branding guidelines for Z100 and 103.5 KTU, ensuring consistent brand identity across platforms.

Designed and produced promotional materials, including brochures and posters, to boost university event attendance and support recruitment initiatives.